Established in 1966, Toyo Tire U.S.A. represents innovation, quality, performance, and excellent service, with a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars, and luxury vehicles. The challenger brand has been a client of Vitro for several years.
My role as a production artist, working on the Toyo account, included creating press and screen ready files for print ads, and collateral materials, as well as digital assets for banner ads and site takeovers. I worked on several several campaigns, including Ken Block, and the much lauded The Ferret project.
Talents Applied: Typography, Advertising, Production, Page Layout, Digital