Shibuya, named for downtown Tokyo’s fashion and entertainment district, needed a unique, eye catching look and feel for their product to stand out in a saturated marketplace. Shibuya’s identity and packaging had to capture the frenetic energy of Tokyo nightlife, the friskiness of cosplay, and the excitement of gaming. I created a lively pattern, informed by contemporary Japanese design to give the corporate identity as well as their packaging a bouncy, fun vibe. I also developed and illustrated three nocturnal animal characters, reminiscent of anime to add distinct, playful personalities to Shibuya’s cans.
Talents Applied: Identity, Packaging, Illustration, Art Direction, Digital Compositing, Photo Retouching, Photoshop Mock-Ups, Typography, Production