Creating a 20-year anniversary, collector’s edition box set for Robert Rodríguez’s seminal mexploitation, shoot-em-up, Mariachi Trilogy had to be over the top. The three films are a stylized, tongue in cheek, homage to Sergio Leoneís Dollars Trilogy. The hero is legendary south of the border for carrying an arsenal in his guitar case. To embody the testosterone fueled one-of-a-kind comedic personality of the movies I created a custom latin display typeface called Maximo. The characters were inspired by 19th century wood type specimens made by William Hamilton Page. The scaled down guitar case is a nod to the films’ central prop.
Talents Applied: Type Design, Packaging, Art Direction, Production, Typography