Demand A Plan is a campaign of Mayors Against Illegal Guns who’s intention is to pressure congress into passing common sense gun control legislation while respecting American’s second amendment rights. To effectively reach as wide and audience as possible, this nuanced platform required design that was poignant and arresting without being inflammatory.
Deciding to let the facts do the talking, I created a poster design using bold typography and digital illustration combined with statistical data that reinforced the non-profit’s argument. Using the visual language established in the poster, I created buttons, protest signs and a website to encourage people to sign the petition to demand a plan.
Talents Applied: Art Direction, Typography, Photoshop Mock-Ups, Illustration, Web Design, Digital Compositing, Production