The founders of 2 Good Men were in search of branding that was rooted in the story of Italian immigration to this country and looked as good on the chef’s kitchen counter as it tasted with dinner. I began with the name. 2 Good Men, the title of a Woody Guthrie song that recounts the story of Ferdinando Nicola Sacco and Bartolomeo Vanzetti. Drawing on this rich heritage, I created a wordmark rooted in turn of the century typography that combined with packaging that celebrates the pair.
Talents Applied: Identity, Packaging, Typography, Web Design, Art Direction, Production